I’m going to be quite honest with you as I put forward the case for using hashtags embedded into your Instagram posts and profile page. I’ll be honest with you; I really don’t like seeing them. For me, it is a distraction. Given the volume of social media communications I have to pore over these days, surely you can well imagine.
A lot of the time, the posts I’m presented with are rather messy. But is this the fault of the hashtag? Absolutely not. As a professional influencer, passing off my time as a commercial copywriter with special reference to marketing and advertising campaigns being conducted on the internet, I acknowledge that hashtags have become a twenty-first-century necessary evil.
In the social media domain, how else are you going to accumulate likes against your platform? Well, there are cumulative ways, and believe it or not, it does have a lot to do with how well you use the English language, the main language of communication in social media circles and, certainly, among the Instagram fraternity. And I can guarantee you that those hashtag polluted posts that, to my mind, are absolute rubbish, won’t get another passing glance.
This is significant if you are utilizing your Instagram platform purely for commercial purposes. Thoughtlessly publish a series of posts that end up being irreverent and illogical and you’ll be thrumming your thumbs to kingdom come, waiting for new orders to arrive. I dismiss those likes and positive responses you may receive from time to time out of hand. These are not supportive of your business.
These are mere thumb-sucks from little folks with nothing better to do with their time than crouch over their mobiles. In the years ahead, if they live that long, they’ll be walking around with crouched backs. And none of them will have bought a single item from your in-tray. Readers, this is how to get likes on Instagram at exponential rates and purely for the commercial purposes of drawing in new followers who will be active participants in your enterprise.
And by active I mean this. They will be responding to your blurbs with coherent comments. And they will be forwarding your posts to other networks not immediately within your radar. And, of course, they will be giving them the customary ‘like’. You need to be active yourself, and this means campaigning across other networks, becoming an official follower as well. As far as hashtags are concerned, I can only say this. Learn to use the darn things correctly. Try your best to make sure that it is as grammatically correct as possible, given that a significant phrase will be published as a single word.
I am not in favor of using a gazillion hashtags in a single post. Given that most worded comments and captions will be rather short, I’d opt for no more than two hashtags. One refers directly to your post, and the other is relevant to your platform’s theme.